Dennis Bergkamp for BALR.

We have enlisted legendary striker Dennis Bergkamp to kickstart our SS24 launch. Bergkamp, who played for Ajax but cemented his legacy at Arsenal, stars in the campaign with stunning images in a heavenly version of his former playground: the football pitch.

One of football's legendary figures

The highlight of the new collection is ‘The Game of the Gods’ capsule, a range of items that features bold graphics and premium fabrics, that features a campaign with none other than football legend Dennis Bergkamp.