BALR was founded in 2013 by professional football players and is a luxury lifestyle brand

BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Amsterdam-based brand has created a complete range of high-quality items that inspire to live the life of a BALR.

Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.

We all have dreams of becoming a great and successful person. Greatness is not something that happens as a result of a careful selection process. It happens by taking action! You will not only find it in the big achievements of your life; you will find it in every little detail of how you live your life in style. It is about aiming high. Not taking no for an answer. And persevering where others before you have given up.

Become a BALR.

  • BALR. x Vespa Sprint-S Black

    Regular price $7,665.00
    Regular price Sale price $7,665.00
    BALR. x Vespa Sprint-S Black
    On request

BALR. Spring Summer 22

BALR. Spring Summer 22 Is a line for the fashion conscious individual, driven by risk and reward as they navigate through both work and play.

BALR. SS22 represents a maturation of the brand. It encourages you to follow your dreams and pave your own way - in keeping with the original BALR. lifestyle - incorporating modernity within your wardrobe, for a more mature look and feel, with one eye firmly placed on the future. 

Spring summer 22


BALR. ICONIC is a widely recognised and well-established collection that has already created unforgettable and iconic moments. The BALR. Iconic collection is where it all started in Amsterdam, since 2013.


BALR. Q-Series

The BALR. Q-Series has been a consistent feature throughout all of our seasonal BALR. collections. It represents our commitment to producing premium products that utilise fashion ingredients of the highest quality.

The BALR. Q-Series is made with a heavy blend of luxurious rich cotton for a soft yet durable finished product, with maximum comfort and style, every time.


U-Series items

Keep your essentials close with the U-Series items. These items offer more than enough room to store all your daily essentials, while adding a street-style touch to your outfit. Finished with a print logo and hexagon-shaped details, the U-SERIES items are a good option for your daily commute or city trip.



We often like to connect with other strong brands to create special and unique items. In the past we have collaborated with Call of Duty, Kawasaki, McDonald’s, Mason Garments, Puma and Product Red, to name a few. Make sure that you don’t miss out on future collaborations by subscribing to our newsletter and stay tuned for some truly unique projects to come.