Balr. was founded in 2013 by professional football players and is a luxury lifestyle brand.


BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Amsterdam-based brand has created a complete range of high-quality items that inspire to live the life of a BALR.

Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.

"We all have dreams of becoming a great and successful person. Greatness is not something that happens as a result of a careful selection process. It happens by taking action! You will not only find it in the big achievements of your life; you will find it in every little detail of how you live your life in style. It is about aiming high. Not taking no for an answer. And persevering where others before you have given up."

Become a BALR.


Widely recognised and well established items that have already created unforgettable and iconic moments. The BALR. Iconic collection is where it all started in Amsterdam, since 2013.



Balr. Collaborations

We often like to connect with other strong brands to create special and unique items. In the past we have collaborated with Call of Duty, Kawasaki, McDonald’s, Mason Garments, Puma and Product Red, to name a few. Make sure that you don’t miss out on future collaborations by subscribing to our newsletter and stay tuned for some truly unique projects to come. 


For many, 2021 is a chance to rebuild. A chance to pause, to reflect and react. It’s important to find your way through difficult times and to remain positive, determined and still achieving success in all things you do. Sometimes the most important things come forward during the most difficult times in life, where perhaps your business is damaged or your daily life is imbalanced, due to events that are beyond your control. Stay focused on yourself, on the things you can influence like your actions and your behaviour. Take this time to rebuild.

You are your own director. So aim high, persevere and don’t take no for an answer. From the big achievements in your life to every little detail, all things come through action. If even now in this difficult time you can find strength, then it was written in your DNA to survive. So keep healthy, educated and always stay humble.

Dare to stand out and step up your game. Our new Spring Summer ’21 collection reflects all these elements. A combination of fashion, sporty and casual items create a perfect collection to help you Rebuild.


Achieve that sporty urban look with the cropped crewneck from the new BALR. Spring Summer ‘21 Women’s collection. 

Stylish and durable, the BALR. cropped crew neck is made from the softest fabrics of the highest quality, and is complete with Bat Sleeve and the classic silver embroidered BALR. logo.

Dress in Style with the brand new SS21 BALR. Women’s collection. The perfect blend of comfortable jogging wear and stylish fashion items, with the finest details.


As summer approaches, we introduce a range of kids items for the warmer months of the year. crafted from premium quality and ideal to be worn by the younger ones when the temperature rises.

So upgrade your kids wardrobe with premium essentials. This is your change to share your LIFEOFABALR. with your kids. Taking the BALR. iconic designs of the originals, perfectly designed for the little ones.