In England, a second division player recently made his homosexuality public - a courageous step that is hopefully just the beginning. Apart from him, there is no active player in European male professional soccer who has come out publicly. That means that one of the most popular sports in Europe still shows too little willingness and courage to take a clear stand against intolerance. And this within a modern society that is becoming more and more tolerant and openminded. What is still missing is the courage of the cosmopolitan majority to position loudly and stand up against it as a community.

That's why Absolut Vodka and BALR. have developed a limited collaboration to make football more inclusive. Your sexual identity or orientation do not matter on the pitch. Only your passion does.

The limited collection consists of the Absolut x BALR. Limited Edition bottle in a Rainbow design by Gilbert Baker and a collaborative take on the BALR. Hoodie and BALR. T-shirt. The reissue of the famous statement bottle wraps in a high-quality paper wrap, with a design inspired by Daniel Quasar’s Progress Pride flag. This one expands the rainbow flag to include the colours brown and black to appropriately represent queer BPoC communities as well. The Absolut x BALR. Hoodie and T-Shirt feature the iconic BALR. hexagon shape blended with the equally iconic bottle shape of Absolut with in rainbow-style Pride colours.