BALR. LAUNCHES CALL OF DUTY®: MODERN WARFARE® II CAPSULE COLLECTION
ACTIVISION AND BALR. TEAM UP AGAIN TO CELEBRATE THE HOTTEST RELEASE OF THE YEAR
Together with Activision we have released a limited edition capsule collection inspired by the release of Call of Duty®: Modern Warfare® II. The collection consists of a T-shirt, hoodie, waist pack and bucket hat, all featuring elements from the biggest game of the year. The hoodie and tee are branded with the collaborative logo, and see The One-Four-One logo boldly displayed across the back. Taking cues from the game, the design of the tee and hoodie features glow-in-the-dark details.
The collection will be exclusively available on the 3rd of November at BALR.com and selected retailers in Japan, Dubai, Spain and Germany.
THE ULTIMATE WEAPON IS TEAM
The accompanying campaign sees two football friends reunite to show that the ultimate weapon is team. Eljero Elia and Demy de Zeeuw – former players of the Dutch national squad and involved with the birth of the BALR. brand – star in the stunning campaign visuals that showcase the capsule collection. De Zeeuw, Creative Director at BALR. said about the collaboration:
"After our successful collab around the launch of the previous Modern Warfare® game, it only made sense to go bigger and better this time. The capsule collection merges iconic BALR. brand elements with details from the game that truly bridge the gap between fashion and gaming."
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