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BALR. was founded in 2013 by professional football players and is a luxury lifestyle brand.

BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Amsterdam-based brand has created a complete range of high-quality items that inspire to live the life of a BALR.

Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.

We all have dreams of becoming a great and successful person. Greatness is not something that happens as a result of a careful selection process. It happens by taking action! You will not only find it in the big achievements of your life; you will find it in every little detail of how you live your life in style. It is about aiming high. Not taking no for an answer. And persevering where others before you have given up.

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Greatness is not something that happens as a result of a careful selection process. It happens by taking action! 

Rebuild. Finding your way in difficult times. How to make sure you are feeling good and being successful in the things you do. Rebuild, rebuilding yourself. 

The most important things come forward in life during times where your life or business is damaged or disbalanced, because of the events which you cannot influence. The only thing you can influence is yourself, your own thoughts, actions and behavior.

It happens by taking action. You will not only find this in the big achievements of your personal life, you will find it in every little detail of how you live life. You are your own director. 

Aiming high, not taking no for an answer and preserving where others before you have given up. If even in this difficult time you can find your strength, it was written in your DNA to survive. Keep yourself healthy, educated and always stay humble.

Returning to the good old times? Could be an option, we prefer to build our own new world. A fresh new start with colour.

Dare to stand out and step up your game. Our new Spring Summer ’21 collection reflects all these elements. A combination of fashion, sportive and casual items create a perfect collection to help you REBUILD.

The new Spring Summer '21 women collection. A Mix of comfort and FASHION

Dress  in Style  with  the  brand  new  SS21  BALR.  Women collection. A mixof comfortable jogging wear and  stylish fashion  items.  Crafted  from  the  softest and  most luxurious  fabrics  and  finished  with  the finest details.

The BALR. Flagship Stores are located in the Netherlands and Germany in Amsterdam, Oberhausen and Utrecht. Of course you can find our brand at all premium selling points like Bijenkorf.