BALR.

Make A Difference On World Aids Day


DATE: 01 December 2018

Today is World AIDS Day and you can make a difference by rocking the (BALR.)RED Capsule Collection. The purchase of a single hoodie can provide up to 200 days of lifesaving medication. That’s huge and you’ll be looking stylish while giving back.

Last month, we released the (BALR.)RED Capsule Collection as a follow-up to 2017’s exclusive (BALR.)RED T-Shirt. Including the popular U-Series, Q-Series and a brand-new version of the Club T-Shirt and Hoodie, you now have multiple options to support (RED)’s fight to end AIDS. But how does it work? It’s pretty straightforward: we contribute 25% of the purchase price from every product to the Global Fund, which uses 100% of this contribution to finance HIV/AIDS programs in sub-Saharan Africa. Global Fund grants that (RED) supports have impacted nearly 110 million people with prevention, treatment, counseling, HIV testing and care services.

This is your chance to upgrade your wardrobe and support (RED)’s good cause. Shop the exclusive (BALR.)RED Capsule Collection here or at our Flagship Stores in Amsterdam or Utrecht.