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May 24, 2017

Summer time is a special time. Long days and hot nights are the perfect excuses to trade your usual office space for your favourite beach bar with WiFi or explore the world during your summer break. This summer is extra special. Why? Because we’re introducing BALR. Black Label. 

Black Label Hexagon Shirt

The exclusive range consists of seven shirts and a tank top. For this collection, we’ve used extra heavy cotton and combined this fabric with sleek designs. All tees are designed for a slightly relaxed cut and are finished with beautiful details. From metal hexagons to appliquéd badges, every item in this collection oozes luxury. Two shirts of the range – the HQ Shirt in black and white – are exclusively available in our Flagship Store in Amsterdam. 

Black Label Badged Shirt

Explore the Black Label range here.


May 10, 2017

They’ve been a long time coming, but they’re finally here: the BALR. HEX ONE Sneakers. The HEX ONE is now available in black/silver and white, in-store and online.

Black HEX ONE Sneakers on footWhite HEX One Sneakers

Using the latest materials and techniques, the HEX ONE fuses the best of running gear with street style. To maximise comfort and function, we’ve used a white cushion upper-sole in combination with a serrated black and white rubber sole. Finished with subtle BALR. brand details, like the iconic hexagon logo throughout the sole and BALR. lace tips, these kicks add fire to your outfit. 

White HEX One Sneakers on footBlack HEX ONE Sneakers

Both editions are available in sizes 39 (US 6) through 45 (US 12). If you’re in between sizes, go for the smaller size. The HEX ONE Sneakers come with a complimentary gym bag to keep your pair safe while travelling. 


Get the BALR. HEX ONE Sneakers in black/silver or white.


May 08, 2017

Do you want to travel the world, dine at the finest restaurants and sleep in the best hotels? As your new job? Join our team and apply now!


We're looking for someone to create live video content on a daily basis. You fly across the globe to cover sports and fashion events and to discover the best restaurants, hotels, clubs, bars and cultural hotspots. It's basically a non-stop, paid vacation.




Sounds too good to be true? Okay, here's the catch: it's actually a demanding, high-pressure dream job. You can and have to do everything yourself: plan, produce, present, barter and set up partnerships along the way. You'll be responsible for all our live content on Snapchat, Instagram Stories & Live and Facebook Live. Those channels reach millions of people and your content helps to grow all our accounts. To be frank, you need to be a BALR. behind and in front of the cameras.


Send us your resume and a video (2 minutes max) where you present yourself to us, but more importantly, our audience. Surprise us and maybe you'll be travelling around the world like a true BALR. 


Apply here.

May 03, 2017

This March, we gave everyone the chance to win the Life of a BALR. Experience. One lucky guy or girl – with a +1 of course – could win a day full of fine dining, fast cars, shopping sprees and a helicopter ride. Here’s what went down. 




We picked up the winners of the Life of a BALR. Experience in a car that looked like it came from the set of a Fast & Furious movie. The tuned Audi, thanks to Feretti Cars, transported the lucky duo from home to the best lunch in Amsterdam: Mr. Porter. What's next? Time to go all the way up! Shoutout to Heli-Jet Private Flights for an amazing helicopter ride with breathtaking views of the Dutch landscape. After touchdown, we made a quick stop at the BALR. Flagship Store to pick up some gear before heading to one of our favourite restaurants in town: MOMO. The sushi was, per usual, finger-licking good and started the night off right. 


Keep an eye on our social channels or get inspired in our shop!


March 29, 2017

We’re always on the look-out for young, upcoming talents. Meet Andrei Victor da Silva Ernande, who’s hustling to make the most of life. He moved across the globe to chase his dreams of football and fashion. Slowly but surely, it’s all coming together. 


“I left Brazil about 18 months ago. My wife and I have big dreams and we felt like we couldn’t make them come true while living in Rio de Janeiro. So we left our families and moved to Spain, where I started playing professional football and put time into my blog. 

Andrei Ernande Wearing White BALR. Club ShirtAndrei Ernande In The Black BALR. Brand Shirt

Fashion and style is life. It’s more than just clothes. To me, it’s a way of expressing yourself. Ever since I was little I played around with fashion, trying on new looks and styles. Soon after posting my looks to Instagram and my blog, I noticed a lot of people liked my style. My following steadily grew and I started to put more effort into it. And now I can work with the bigger brands in the world, which is a sign for me that I’m on the right track.

Andrei Ernande In A White BALR. Club ShirtAndrei Ernande Wearing BALR.

I’m very happy to be able to influence people with my style and outfits. But I still have dreams of playing football for a bigger club. I’m working hard to get there and upgrade the life of me and my family.” 


Follow Andrei Ernande on Instagram or check out his blog.

March 20, 2017

Recently, we caught up with Jordi Amat, the central defender at Swansea City. The Spanish-born football player speaks about his pre-game rituals, favourite watches and cars and which game he’s playing right now. Get to know Amat through these rapid fire questions.

Jordi Amat Black BALR. Brand Shirt

What’s the first thing you do when you wake up?

Shower! I need it to wake up.


We know you’re a gamer, what game are you into right now?

Call of Duty: Infinite Warfare.


What’s your favourite sneaker ever?

I can't pick just one, I really like shoes so it's difficult!


How would you describe your own fashion style?

Smart-casual. But there are plenty days where I’m simply wearing a nice tracksuit.


What do you listen to before a big game?



What are your pre-game superstitions or rituals?

I have a lot of superstitions, haha. I always enter the pitch with my right foot first and I wear my bandages the same way.


What athlete do you admire the most outside of football?

Rafa Nadal. I like tennis and he's humble and always works hard on and off the court.


Places you love to visit during your holidays?

Recently I went to the Maldives and it was amazing! It’s the perfect place to re-charge!


What’s your favourite app?

I'll say Instagram!


Favourite car?

I’ve way too many favourite cars! I'm a Porsche fan, Mercedes fan, I just love cars in general. I can’t pick one.


Favourite watch?

Audemars Piguet, so elegant!


And finally, your biggest extravagance?

My Porsche, definitely.


Jordi Amat CarsJordi Amat Interview





March 10, 2017

Did you ever dream of living the BALR. life? Nice rides, great food and the best tickets to the hottest concert in town. Stop dreaming. This is your chance to win the life of a BALR. experience!




You and one of your friends can win a day in the life of a BALR. The day starts when you’re picked up by Demy de Zeeuw, who will chauffeur you to grab a bite to eat. And trust us, the car alone is worth the ride. When you’ve finished your lunch, you’ll be heading to the BALR. Flagship Store in Amsterdam. Here, you’ll meet the crew and receive an exclusive goodie bag. You’ll pick up the BALR. Portable PS4 and take it to a secret location for the most fun game of FIFA you’ve ever played. Then it's time to go sky high, because life's is so much better at the top. Switch your ride for a helicopter and enjoy the view!

Nothing works up an appetite more than shopping and flying, so up next is dinner. We'll make sure you'll be served the best food the city of Amsterdam has to offer. You and your friend will end the day in style with VIP tickets to a very special concert. Yep, just another day in the life of a BALR.


How can you win this unforgettable experience? It’s simple: place an order at and you automatically participate in the contest. The winner will be notified on March 20th.


March 06, 2017

With spring just around the corner, the ultimate time for long sleeves has arrived. It’s the perfect in-between weather piece and we’ve got you covered with a great line-up.

Long Sleeve Shirt BALR. 10 BlackLong Sleeve Shirt Club Grey​​Long Sleeve Shirt Flag White​​

Starting with the BALR. 10 Shirt, available in black, white and grey, this piece has a clean front and the iconic BALR. 10 on the back. Still looking for a nice addition to your workout gear? Look no further.


The athletic fit and superior quality cotton combined with the club logo are an unbeatable combo. The shirt matches perfectly with your favourite pair of jeans and crisp white sneakers. 


When you’re looking for something a little bit bolder, you should go for the Flag Long Sleeve Shirt. With a big print on the front and a clean backside, this piece makes you the centre of attention.

Long Sleeve Shirt Embossed BlackLong Sleeve Life Of A BALR. Shirt Grey​​Long Sleeve Shirt Brand White​​


If you want to add a bit of depth to your line-up, go for the Embossed Long Sleeve. With a shirt-over-shirt design and embossed logo on the chest, this shirt makes you stand out in any crowd.


Show everybody you live the life of a BALR. with this long sleeve shirt. The all-grey – or white – front combined with the Life Of A BALR. print on the back makes this piece a neat addition to your rotation.


Completing the line-up is the Brand Long Sleeve Shirt. With the iconic logo on the chest and optimal fit, this piece is a must-have in any men’s wardrobe.


Get your favourite long sleeve shirts here.