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March 20, 2017

Recently, we caught up with Jordi Amat, the central defender at Swansea City. The Spanish-born football player speaks about his pre-game rituals, favourite watches and cars and which game he’s playing right now. Get to know Amat through these rapid fire questions.

Jordi Amat Black BALR. Brand Shirt

What’s the first thing you do when you wake up?

Shower! I need it to wake up.


We know you’re a gamer, what game are you into right now?

Call of Duty: Infinite Warfare.


What’s your favourite sneaker ever?

I can't pick just one, I really like shoes so it's difficult!


How would you describe your own fashion style?

Smart-casual. But there are plenty days where I’m simply wearing a nice tracksuit.


What do you listen to before a big game?



What are your pre-game superstitions or rituals?

I have a lot of superstitions, haha. I always enter the pitch with my right foot first and I wear my bandages the same way.


What athlete do you admire the most outside of football?

Rafa Nadal. I like tennis and he's humble and always works hard on and off the court.


Places you love to visit during your holidays?

Recently I went to the Maldives and it was amazing! It’s the perfect place to re-charge!


What’s your favourite app?

I'll say Instagram!


Favourite car?

I’ve way too many favourite cars! I'm a Porsche fan, Mercedes fan, I just love cars in general. I can’t pick one.


Favourite watch?

Audemars Piguet, so elegant!


And finally, your biggest extravagance?

My Porsche, definitely.


Jordi Amat CarsJordi Amat Interview





March 10, 2017

Did you ever dream of living the BALR. life? Nice rides, great food and the best tickets to the hottest concert in town. Stop dreaming. This is your chance to win the life of a BALR. experience!




You and one of your friends can win a day in the life of a BALR. The day starts when you’re picked up by Demy de Zeeuw, who will chauffeur you to grab a bite to eat. And trust us, the car alone is worth the ride. When you’ve finished your lunch, you’ll be heading to the BALR. Flagship Store in Amsterdam. Here, you’ll meet the crew and receive an exclusive goodie bag. You’ll pick up the BALR. Portable PS4 and take it to a secret location for the most fun game of FIFA you’ve ever played. Then it's time to go sky high, because life's is so much better at the top. Switch your ride for a helicopter and enjoy the view!

Nothing works up an appetite more than shopping and flying, so up next is dinner. We'll make sure you'll be served the best food the city of Amsterdam has to offer. You and your friend will end the day in style with VIP tickets to a very special concert. Yep, just another day in the life of a BALR.


How can you win this unforgettable experience? It’s simple: place an order at and you automatically participate in the contest. The winner will be notified on March 20th.


March 06, 2017

With spring just around the corner, the ultimate time for long sleeves has arrived. It’s the perfect in-between weather piece and we’ve got you covered with a great line-up.

Long Sleeve Shirt BALR. 10 BlackLong Sleeve Shirt Club Grey​​Long Sleeve Shirt Flag White​​

Starting with the BALR. 10 Shirt, available in black, white and grey, this piece has a clean front and the iconic BALR. 10 on the back. Still looking for a nice addition to your workout gear? Look no further.


The athletic fit and superior quality cotton combined with the club logo are an unbeatable combo. The shirt matches perfectly with your favourite pair of jeans and crisp white sneakers. 


When you’re looking for something a little bit bolder, you should go for the Flag Long Sleeve Shirt. With a big print on the front and a clean backside, this piece makes you the centre of attention.

Long Sleeve Shirt Embossed BlackLong Sleeve Life Of A BALR. Shirt Grey​​Long Sleeve Shirt Brand White​​


If you want to add a bit of depth to your line-up, go for the Embossed Long Sleeve. With a shirt-over-shirt design and embossed logo on the chest, this shirt makes you stand out in any crowd.


Show everybody you live the life of a BALR. with this long sleeve shirt. The all-grey – or white – front combined with the Life Of A BALR. print on the back makes this piece a neat addition to your rotation.


Completing the line-up is the Brand Long Sleeve Shirt. With the iconic logo on the chest and optimal fit, this piece is a must-have in any men’s wardrobe.


Get your favourite long sleeve shirts here.


March 06, 2017

To create a lookbook around our new collection, we hopped on a plane to Marrakesh, Morocco last week. The city provided a beautiful backdrop to shoot our latest items, but we can’t create the best content without the best gear. Thanks to our friends at Transcontinenta and Leica, we got just that. 

Leica Camera BALR

As creators of high-quality products ourselves, we love to use products that are crafted with the same love and attention to detail.  Working with the Leica SL Typ 601 was a blast. We can’t wait to share the amazing content we shot with these cameras. You may have seen some behind-the-scenes footage on our Snapchat and Instagram Story already, but we're not completely finished processing the output of the trip. Stay tuned, you’ll see the results very soon!

Shooting with Leica SL

February 17, 2017

The All-Star Weekend is the one time – besides the Olympic Games – you get to see the best players join forces. Harden with Curry and Durant versus Irving, James and Giannis Antetokounmpo. Get ready.

East versus West

Okay, let’s start with the biggest name not named an all-star starter: Russell Westbrook. On track to record the most triple-doubles in a season, he has to take a place on the bench. The Western Conference is just that strong. But don't count the East out. With The King and the Greek Freak they have an unmatched athletic ability, completed by skilled guards Kyrie Irving and DeMar DeRozan. Usually an all-offence, no-defence contest, this all-star game could easily top the highest score in All-Star Weekend history recorded last year. Our pick to win? The West.

BALR. Bralette BasketballBALR. Basketball​​

Slam Dunk & 3-Point Contest

One of the highlights of the weekend is the Slam Dunk Contest. After winning back-to-back titles, Zach LaVine is out this year. That makes Aaron Gordon, who took the no. 2 spot last year, the favourite. He’s competing against DeAndre Jordan, Derrick Jones Jr. and Glenn Robinson III. But before the dunking spectacle begins, the likes of Klay Thompson, Kyrie Irving and Kyle Lowry participate in the 3-Point Contest. Maybe now more relevant than ever, the field is stacked with great outside shooters. Thompson defends his title, but will face stiff competition from Eric Gordon and CJ McCollum.

BALR. Jersey BasketballBALR. Jersey Black​​

New Orleans offers a perfect backdrop for a legendary event. With scheduled performances by The Roots and John Legend, Kevin Durant and Russel Westbrook playing on the same team again, and two all-star teams that have never been more talented, this weekend promises to be unforgettable.

Get the BALR. Basketball Jersey here.


February 03, 2017

The biggest one-day sports event in the world is upon us: Super Bowl LI. The New England Patriots face the Atlanta Falcons at NRG Stadium in Houston, Texas and we give you a preview of what to expect this Sunday.

Super Bowl 2017 BALR

#1 defence versus #1 offence

So it’s New England versus Atlanta. Two franchises with completely different histories. For New England, it’s almost a habit to reach the Super Bowl, while the Falcons only reached the big finale once before. History doesn’t say much about the upcoming game, this past season does. Even while playing four games without star quarterback Brady and losing Rob Gronkowski to an injury, the Patriots cruised to a league-best 14-2 record. In the play-offs, they beat the Texans and Steelers without a problem. The road to the Super Bowl looked differently for the Falcons, who ended the season 11-5, but took care of business in the playoffs against the Seahawks and Packers. With Atlanta’s number one ranked offence lined-up against the number one ranked New England defence, the question will be whether the Patriots defence is strong enough to stop the mighty Falcons. With Julio Jones and Devonta Freeman as main offensive weapons for the Falcons, Trey Flowers, Ninkovich and Logan Ryan will have their hands full. Which makes it interesting to see if young role players like Eric Rowe and Kyle van Noy can live up to the task. On the other side, an offence led by Tom Brady is always to be feared. And yes, Gronkowski is out, but Edelman is here, accompanied by the likes of LeGarette Blount and James White, who can really hurt the mediocre Falcons defence. 


History in the making

No matter the outcome, Super Bowl LI will break some records. New England makes its ninth appearance in the Super Bowl, a record-setting number. Patriots QB Tom Brady will make his seventh SB appearance, which is the most by any player in Super Bowl history. His coach, Bill Belichick, breaks the tie with six Super Bowl appearances as head coach, and his tenth in any capacity, becoming the first to reach that mark. And with these equal teams, the game is basically a coin flip, which means we could get the first-ever overtime in a Super Bowl. Is it kick-off time already?! 

Lady Gaga Super Bowl

Gaga's halftime show

The Super Bowl means more than just football. It's about commercials. It's about crazy expensive tickets. But for many people, it's all about the halftime show. After spectacular shows from Bruno Mars, Coldplay and Beyoncé, the Super Bowl halftime show headliner will be Lady Gaga. As always there are rumours going around she’ll bring out another superstar, or perform on the roof, or make a highly controversial political statement. Whatever happens, it’ll probably be a blast. We’re ready. Let’s go!


February 02, 2017

Meet Marco Varga, the Zurich-based fashion blogger and model. He’s known for his impeccable style, in both his casual and formal outfits. We caught up with Marco about his love for football, fashion and business.


“I’ve played for multiple professional football clubs across Switzerland. It all started in Zurich, where I was born and raised. But after playing the beautiful game for nearly twenty years, I decided it was time for something new. So I picked up a study to get my Bachelor of Science in economics. Besides going back to school, I work as a model and fashion blogger. I started blogging because so many people asked me about my style and clothes. Since I've started my blog in 2016, I’ve met so many new people and I still learn everyday about the fashion industry. Both my blog and Instagram are great ways to connect with my audience.” 



“I still have a great passion for football and I love to see that reflected in fashion, that’s why I love BALR. so much. Here are some of my favourite brands in one outfit: jeans by Zara, Adidas sneakers and a BALR. shirt.” 



“A lot of people ask me about fashion rules, and dos and dont’s. The way I see it, fashion is just another way to express your feelings and emotions. There’s no wrong or right way to do it, as long as your outfit really reflects you. I would never judge someone based on his or her clothes.” 


Right now, Marco is all about casual looks, but you can discover all his looks and outfits on his Instagram.


January 27, 2017

As much as we’d love to deny it, we can’t live without our smartphone. Whether it’s to keep you up-to-date about sports, friends, family, business, fashion or music, we turn to our device. And with your time being precious, you need the best apps to do so in the most efficient – and fun – way possible. Here are the apps to do just that.


Best social apps


The apps to keep your social and business life going are made up of the usual suspects. Why? Because the more popular they are, the more unmissable they get. We can’t stay off of Instagram, especially since they launched live video across the globe. But Facebook isn’t going away any time soon either. Same goes for WhatsApp, which keeps adding fun features, and you can’t forget about YouTube. From vlogs to highlights of games and from that new jam by Drake to Dubai aftermovies, we don’t go a day without the app.


Music apps BALR.


Whether you’re putting in work at the gym or at the office, you need a good soundtrack. Spotify is the perfect app for that. You can go for high-quality audio with Tidal, but Spotify has got the better library and playlists. Make sure to also download Soundcloud and subscribe to our channel to get notified when the new Weekend Mix drops. Another unmissable music-app is Shazam. We love to use it to discover the great new tracks we hear during one of Hardwell’s epic sets and it’s the perfect way to keep your music knowledge on-point.


Sports apps BALR.


Our friends of 433 have built the best football-app out there. Keeping you up-to-date about goals, transfers and other news in a way you’ve never seen before, the 433-app should be your go-to app. If you want updates about American sports, ESPN is a reliable option for all things NBA, NFL and MLB. And when you decide to get active and hit the ground running, go with Runtastic to log your runs and track your progress. 


Fashion Apps


The one-stop-shop for all your high-end fashion, Mr. Porter has an app that’s a must-download. From your grooming essentials to tuxedos, the Mr. Porter app gives you access to a deep and diverse collection. When you’re more of a sneakerhead, you should install StockX to stay informed on the hottest sneakers out, or when you’re looking to make some money by selling those Yeezys. While we don’t have a dedicated BALR. app, yet, you can always shop online at